ClickBank

Everyone goes on about ClickBank and all the money that can be made through them. I wasn't sure what to expect but I can't say that I was overwhelmed. Everything is primarily information, online or some by mail whether DVD, CD or book formats. While they provide a full 60 day money back guarantee, and I know well that it is honoured, they do not actually guarantee or otherwise screen any of the products... that I can tell. Just like any other large clearinghouse, there is junk mixed in with the good stuff to be sold... buyer beware.

I have bought a few things through ClickBank and the experience was OK.  Some, more than half of the products I have received refunds for as they either did not deliver as promised or were just copies of otherwise readily available content (content is the word anymore). The system that I am modelling my enterprise on strongly suggests using ClickBank due to their large commissions, up to 75%. What does not get mentioned is there also possible large refund rates, some over 20%, many in the 10% range. This still puts the potential earnings in a fairly high range compared to some affiliate programs down in the 4% and 5% commission structure where high volume is key.

The idea is to get some decent sized commissions rolling early on in order to see some profits without having to push huge volumes of traffic through a site in order to try to capture those conversions (buyers).

Also, proper pre-selling of the promoted product can make a difference in the buyer who clicks through to possibly purchase the product. If I can understand and like the product and particularly if I have bought it myself and used it then I can at least be sure that anyone heading over to the vendor's purchase page is not going to be anything but pleased with the particular product.

So, Clickbank account is setup... all of my "snapshots" are all still at zero of course. Time to go looking for a product that I know something about and that fits my statistic profile... more on that another time.

Jeff.